As a small business, your brand identity is incredibly important. It’s more than your logo or colours—it’s how you show potential customers who you are and what you have to offer. If the imagery on your website doesn’t reflect the type of brand you want to be, then it may be time for some updated photos.
Professional branding photography can provide you with a library of images to use not just on your website, but on social media and in press releases. It’s an investment in your brand and business and a way to show the world the professional you are.
Show your brand mission, don’t tell
Great, keyword-rich copy is incredibly important to have on your website, but photos can also tell a story. They can show what your brand mission and values are, how much you care about the work you do and how talented your team members are. Images can say exactly what you want to say in a second.
Remember that potential customers aren’t going to take your word for everything. Don’t just describe your workspace or your staff—show them off! After all, you’ve worked hard to put together a business you’re proud of. Why not let the world see what you’ve created?
Establish your brand identity
Professional photography is the perfect way to capture your brand identity. These images can include the products or services you offer, your workspace or storefront, your staff, and, of course, you! By giving anyone who sees your photos a peek into your world, you can help potential customers better understand your story and how you stand out from your competitors.
Ask yourself: How do you want your customers to picture your brand? What do you want them to remember? The answer is your brand identity, and a professional photographer can help you capture that identity in images that you can use to promote your business across social media and on your website.
Let people know your products or services are high-quality
Even if you’re not a photographer, it’s pretty easy to spot amateur photos on a website or social media page. They’re often blurrier, not well framed or even poorly lit. If you use amateur photos to promote your business, potential customers may see your brand as low quality. Even average photos can create the wrong impression: that your services are run-of-the-mill and offer nothing new.
Professional branding photography gives you unique images of your business. Using these photos lets potential clients know that you’re a professional who takes your business seriously—and that you will take their purchase seriously as well. When someone sees that you’ve put time and money into your brand photography, they’re more likely to trust you with their business—and maybe even become a repeat customer!
Have a library of images to use
With professional branding photography, you get a variety of images you can use for any promotional purpose. From social media posts to blogs to emails, you now have tons of images at your fingertips whenever you need photos to represent your brand. Plus, using high-quality images on social media increases the likelihood that visitors will share your posts, leading to more social engagement.
Photographers can help you show off your personal brand
A professional photographer does more than click a button. They have years of experience and knowledge on how to light, frame and shoot your business, as well as how to edit your images to ensure they look amazing.
Your photographer can even help you out if you’re uncertain how to best capture your business. They can offer advice and suggestions, as well as expert staging skills, to frame your business in the best light and help you turn your vision for professional, high-quality images into a reality.